![]() Prospectors (rely on recommendations from friends/family, use providers as trusted advisors, willing to use technology).Trailblazers (tech-savvy, self-directed, engaged in wellness, willing to share data).We therefore used personalities of individuals from the American frontier during that time period to describe the results of our segmentation as follows: Given its changing-and sometimes unknown-landscape, the US health care system draws parallels with the Wild West of the 19th century. The analysis results categorized individuals into four distinct groups that reflect their differences in preferences for managing their health and interacting with various health care stakeholders (figure 1). Subscribe to receive related content from Deloitte Insights Explore the 2018 surveys of US health care consumers and physicians
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